In a world where you're in a meeting in the morning, in the studio at noon, and at an exhibition opening (or at least a good brunch) in the evening, there's no room for slowness. Or for uncomfortable footwear. And that's where adidas' new masterpiece comes in: the ADIZERO ARUKU, a futuristic sneaker created for those who are never at rest - not physically, not mentally, and least of all stylistically.
After two decades, when the series ADIZERO Conquering the world of speed, records and running tracks, adidas now enters the world of street fashion with fresh energy. With the same sporty DNA, but a completely new attitude. ADIZERO ARUKU is the answer to the question: what if they were Sneakers What are the most comfortable and most noticeable things you wear?
Elevated style – literally
Let's take a look at them: ARUKU doesn't hide its character. High-rise sole, made of comfortable and extremely responsive SWIRLFOAM™, is not just here for show – although it excuses it. With its slightly rocking shape, it adds fluidity to your walk that almost forces you to move. Which, to be honest, is also the essence of these sneakers: movement as a lifestyle. Or as a design statement.
And the upper part of the sneaker? A perfect combination retro mesh textures and bold TPU details, which sound like they're straight out of an early 2000s archive - which is no coincidence. The inspiration comes from the lesser-known ADIZERO PR model, which is now experiencing a renaissance in a modern, confident context.
When style gains speed
The launch of ARUKU is not just a model launch – it is a cultural moment. adidas has invited two names who know how to turn movement into art to collaborate: Rafael Leão, a football star with a keen sense of style, and Jordans, a London DJ and artist who sonically paints an urban future. Both represent the ARUKU philosophy: Move differently, move for yourself – and leave a mark.
The visually appealing campaign portrays them as representatives of a generation that doesn't follow the established paths – because they prefer to create them. They wear ARUKU, explore the world, push boundaries – all with incredible ease and, of course, style.
A sneaker that understands your life
ADIZERO ARUKU is made for people who don't set limits. For those who go from the gym straight to coffee, or from the office straight to the exhibition. For those who have one foot in the present and the other already stepping into the next trend. If you're always on the move, then you know: the right sneakers are not just comfort - they're also confidence. And ARUKU has them in abundance.
Available now. Ready for anything.
ADIZERO ARUKU are from April 10 available at adidas.com. But a word of warning: if you're looking for an excuse to relax, this probably isn't the pair for you. But if you're looking for the perfect mix of comfort, design and dynamism – then you've come to the right place.
Just put on your shoes and go.
