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The new face of the Maybelline brand is... a man!

Manny Gutierrez

The brand Maybelline, which offers affordable makeup, has chosen a man as the new face of its advertising campaign! The brand, which is owned by L'Oréal, is known for hiring famous names such as Adriana Lima, Gigi Hadid, Josie Maran, Sarah Michelle Gellar, Christy Turlington and Jourdan Dunn for its campaigns. This time they decided to take a different approach and chose a man as their face. Joining the list of names is Manny Gutierrez, star of Manny Mu's beauty channel. "Maybe she's born with it, maybe... he's a man!"

Makeup brand Maybelline decided that he will represent their makeup in the future Manny Gutierrez. What is surprising here is that it is a man.

Manny Gutierrez is extremely popular. His videos have millions of views.
Manny Gutierrez is extremely popular. His videos have millions of views.

It's Manny Gutierrez 25 year old American, who rose to fame overnight with his beauty channel Manny Mu and today has over two million subscribers.


He said he could not be more honored to have chosen the French brand. He is appearing in the campaign Big Shot and is the first male representative of the Maybelline brand. In the meantime, she has already published a short video (see above) in which this YouTube sensation s Shayla Mitchell applies mascara Volum' Express The Colossal Big Shot.

READ MORE: ItStyle: professional make-up now also in Slovenia


Although it is a surprising decision, it is not the first of its kind in the fashion world. In October 2016, Ledino was plowed by a beauty brand Cover Girl, which is for its face or campaign for CoverGirl Mascara balstPRO hired a 17-year-old make-up artist James Charles, who became hers the first male ambassador.

Gallery – Manny Gutierrez and James Charles:

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