When Rosé—BLACKPINK’s ethereal muse and modern icon of quiet power—joins forces with PUMA, it’s not just another collaboration. It’s a diary. In pieces. Her first full-length collection, PUMA x ROSÉ, isn’t designed for stage glamour, but for those small, everyday moments when you’re at your most authentic.
And while the color palette of the PUMA x ROSÉ collection is almost entirely monochromatic, you actually see all the shades… through Rosé’s rose-colored glasses. Literally and metaphorically.
PUMA x ROSÉ: A look of tenderness that stands firm
The PUMA x ROSÉ collection strikes a luxurious balance: comfort-conscious basics effortlessly flirt with soft femininity and subtle tailoring, all underpinned by PUMA's sporty DNA – a history that hasn't forgotten its roots.
The element of surprise? The hand-signed graphic “ROSIE” – cute, almost childishly direct, yet maturely confident. Just like Rosé herself. And yes, the Speedcat slippers had their moment too – one pair, Speedcat Ballet, lightly pays homage to ballet romance, others, Speedcat OG Premium, however, offers dramatic details for those who aren't afraid to show a little more.
A campaign that doesn't scream – but whispers
Instead of the classic hyperproduction of a fashion campaign, the visuals take us to a pastoral, almost dreamlike landscape. Rosé amidst greenery, without filters, without facade. As if allowing us a brief glimpse into that version of herself that is usually hidden from the cameras.
“This collection is really special to me because I feel so much of myself in it – on and off stage,” says Rosé. “Each piece is designed as a quiet revolution. You can be you in it – without adaptation, without embellishment.”
And indeed – there is that quiet rebellion running through the campaign, that pure aesthetic that doesn't need dramatic gestures. It's about power in subtlety. And who would have thought that rebellion could look so poetic?
When sporty meets introspective
The PUMA x ROSÉ collection is a gentle reinterpretation of PUMA's heritage. Oversized Track Jacket and Relaxed Track Pants They are here to shatter the notion of what "sporty" means. Half-Zip Jacket, Full-Zip Hoodie and the mesh top with the words “ROSIE” are designed with that Sunday stroll in mind, where you really don't care what you look like – but you still look great.
And then there are two more bags – X-Small Duffle and Micro Grip – who are a kind of fashionista in this imaginative collection. Small but eloquent. Real punctuation mark your wardrobe.
Available from August 28th – for those who carry their power in silence
Rosé doesn't scream. She doesn't need spectacle. Her collection doesn't pose - it observes. And that's its charm. For all of us who believe that personal style is most beautiful when it reflects our truth.
The PUMA x ROSÉ collection is available from August 28, 2025 at PUMA.com, in selected PUMA in stores and at select retailers. But beware – this is not a collection for seasonal hype. This is a collection you wear when you are ready to be – you.
