Coca-Cola is getting a new, unified look. The packaging of famous bottles, bottles and cans will receive a makeover. It is the last phase in the unification strategy of the brand, which will give their different drinks a unified look, but of course we will still be able to easily distinguish them from each other. Since 1982, when Coca-Cola sent its derivatives to the shelves in addition to classic Coca-Cola (at first Diet Coke, followed by Coke Zero and Coke Life), all drinks had their own design, but from now on they will all speak the same design language. The connecting element will be the red disc.
Coca-Cola, the most popular and best-selling soft drink in history, will soon look different. Famous brand non-alcoholic carbonated drinks in the final phase of unifying the brand, presented the changed look of the packaging. If so far every drink (read: Coca-Cola, Diet Coke, Coke Zero and Coke Life) decorated with a different visual image, they will all speak the same design language from now on.
Their packaging will somehow continue to differ, but the common denominator will be red semicircle or disc. As the marketing director at Coca-Cola says, the packaging is theirs most visible and valuable asset, James Sommerville, vice president of the design department, adds that ”they needed visual element, which will unify the portfolio". It was found in a 1930s design used in stores in the 1940s to indicate that Coca-Cola was sold there (first used again at the end of the ad below).
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A unified visual image will be used on both cans and bottles. A fresh "clothing collection" will present Coca-Cola on the catwalks (read: shelves) for the first time in the first week May 2016, but for now only in Mexico, where they are new packaging design also revealed to the public. They will flood other markets at the end of the year or in 2017. Then they should also cross the threshold of Slovenia.
More information:
coca-cola.si
