This is the best Christmas ad of the year

Who regularly monitors television, knows that it is currently running advertisements that are a sign of the upcoming holidays. They are this year too many companies prepared their advertisements, with whom, among other things, also competed for the title of the best of this year.

Kantar Millward Brown Company, which deals with consulting and development of large brands, reviewed 22 ads from different companies. In the analysis, they took into account 12 factors by which companies demonstrate to motivate customers and thus build a strong brand in the long term.

They evaluated: branding; engagement; viewing pleasure; made with love; sets trends; persuasiveness; new information; other information; important information; information to be believed; differentiating from others and shows things i need. 11 factors were assessed from 1 to 5. Involvement from 1 to 10.

In the analysis of advertisements, they also carried out facial coding, which analyzes how people react emotionally when viewing a particular ad.

Well-known companies applied to the competition this year, such as LIDL, KFC, amazon, ebay, Coca-Cola, ALDI and others. The company's controversial ad Iceland Foods, however, was the best. Ad with title Rang-tan has operated successfully on the market, and consumers rated it 10 out of 12.

In the holiday ad, they sent a strong message about environmental issues, which is wrapped in a story, with which they draw attention to the dire consequences that palm oil has on our planet.

The ad has clearly achieved its purpose, as society has Clearcast, which approves or disapproves of most British TV ads, refused. As they explained, the reason for such a decision lies in the fact that the ad is too political, as it was created in cooperation with environmental protection organization Greenpeace.