Every year, Kantar Worldpanel compiles a ranking of the brands for which our customers demanded the most. The Brand Footprint survey covered the shopping habits of 74 percent of the world's population and 15,000 brands in 44 countries. These are the most popular brands of 2016.
Which ones are most popular brands of 2016? You probably also buy products of a specific brand when it comes to food, cosmetics, clothes, etc. Research company Kantar Worldpanel compiled a list of the brands that our customers used most often in 2016.
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The scale is based on measurement Consumer Reach Points, that is, how much and how often households reach for certain brands (the report is valid for the period between October 12, 2014 and October 11, 2015).
Top 10 - brands that our customers bought the most in 2016:
More information:
kantarworldpanel.com
