Ljubljana will experience its most seductive transformation ever this fall. When the first Victoria's Secret store in Slovenia opens its doors on October 2nd in the Supernova Ljubljana Rudnik shopping center, it will not only be a boutique, but a whole world. A world of confident femininity, timeless glamour and comfort that does not compromise on beauty. And if the name Victoria's Secret already brings to mind images of winged angels, silky lingerie and impeccable style – you are not alone.
But this isn't just another store in town. It's the story of a global brand that has transcended the definition of lingerie and become a cultural phenomenon. With more than 1,350 locations worldwide, fragrances that sell in the millions, and bras that celebrate all body shapes, Victoria's Secret enters the Slovenian market confidently and with a dazzling signature. Get ready - your laundry drawer will never be the same again.
More than a store: Victoria's Secret is state of mind
When you step into a Victoria's Secret boutique, you don't just step into a store - you step into a philosophy. It's a place where every lace detail is designed with how you'll feel in mind. From iconic bras and panties, who redefined fit, to luxurious bedroom pieces, comfortable casual wear and fragrances that leave a mark – each item carries with it the idea: you deserve the best. And more.
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The brand, which grew up alongside the most prominent names in the fashion world, is now writing a new chapter. Less spectacle, more authenticity. Less perfection, more power. Today's Victoria's Secret is about a woman who knows what she wants - and can afford it. And that's why the inaugural Victoria's Secret collection in Slovenia will be marked by the line Very Sexy – an eternal symbol of boldness and elegance. Because confidence is always in trend.
Bra fitting: because the perfect bra is not a myth
If you've ever stood in front of the mirror and wondered why your a bra simply refuses to cooperate – you are not alone. But the good news is that the days of guessing are over. Victoria's Secret in Slovenia (Ljubljani) will also offer personal 1-on-1 bra fitting consultation, where experts will help you find that perfect model that not only looks fantastic, but also feels so good. feelsAnd believe me – once you experience the right fit, there's no going back.
It's not a luxury. It's the new norm. The perfect bra is no longer a matter of luck, it's a matter of choice. And Victoria's Secret offers it with all the celebrity perks.
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Opening glamour and a gift for first-time visitors
If you are among those who are the first to smell fashion trends, you October 2 Write it in gold letters. The shop opens at 9 am, and it will be available to the first buyers exclusive gift – a little thing? Maybe. But in the world of Victoria's Secret, every bit of attention is part of a bigger story. A story in which you are the main character.
Supernova Ljubljana Rudnik will thus host an event that will mark not only the local fashion scene, but also a new chapter in the lives of many Slovenian women. As well as their drawers. And partners who will from now on very likely participate more in "shopping for laundry" than in assembling IKEA cabinets.
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Victoria's Secret: A fashion icon with a soul
With more than 25,000 employees worldwide, mostly women, and a retail network that connects fashion capitals to smaller towns, Victoria's Secret remains true to its mission: to create products that celebrate women in all their diversity, strength and sensuality. And yes, with a shimmering sheen that reminds us that you can be glamorous even on Tuesday nights.
Follow the Victoria's Secret events in Slovenia
For all fashion-curious women who would like to find out what awaits them before the opening, we recommend that follow the official Slovenian Instagram profile of Victoria's Secret – because Instagram + lace inspiration = dreams. And maybe ideas for the next #OOTD (outfit of the day – for those who don't live by that acronym yet).
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Let this fall be your perfume of confidence – with the name Victoria's Secret
When the doors of the new store open on October 2nd, it won't just be the start of a workday. It'll be the start of a moment - your moment. So treat yourself to something a little more. Not for the sake of trends. For yourself.
