The new H&M Move collection is not just sportswear – it's a uniform for everyone who lives in motion and style. In autumn 2025, the yoga studio is the new catwalk, and brunch is a mandatory extension of the workout.
In the fall, when cities awaken to the rhythm of new beginnings and schedules fill up faster than wardrobes during seasonal sales, fashion enters into a partnership with movement. No longer “either sport or style” – now both are one. H&M Move launches new collection, which redefines what “all-day activewear” means. It’s clothing that’s not just designed for fitness, but for the entire choreographed everyday life: a morning run, a meeting, brunch, a walk around the city, and an evening stretch.
If years ago we hid activewear under oversized sweaters, now it's clear: leggings and sports tops are no longer just functional pieces - they are a new fashion classic.
A collection that follows your rhythm
The new H&M Move collection is carefully designed to combine technical sophistication with urban chic. Leggings and vests in autumnal shades – deep black, warm off-white, sophisticated moss green, elegant aubergine and midnight blue – are designed as a base that skillfully blends with any style. These are not just “workout outfits”, but a wardrobe that confidently transitions from yoga to the office, from the gym to the café.
DryMove™ fabric breathes, cools and moves with your body so naturally you'll almost forget you're even wearing it. And when the weather tests your mettle, the StormMove™ trench coat with its classic silhouette shows that protection from wind and rain doesn't mean sacrificing style.
An oversized hoodie with an urban print is a piece that will quickly become your statement piece, while a spacious tote bag with personal accessories proves that practicality can also be extremely photogenic.
Fashion philosophy of movement
“This collection embodies the moment when sport and fashion truly merge – where each piece is powerful enough for training and stylish enough for everyday wear. And the new DryMove™ fabric is one of our biggest wins: feeling cool on the skin, completely lightweight and looking flawless wherever you go,”
says Marie Fredros, design manager at H&M Move.
Let fitness clothing is finally entering the fashion mainstream. The H&M Move collection is available in selected H&M stores and online.
