When two icons – adidas and the Mercedes-AMG PETRONAS F1 Team – meet, the result is nothing short of spectacular. This time, the result of this collaboration is a fresh Silver Arrows collection that celebrates not only anniversaries, but also style, belonging and a strong fan culture.
The new Silver Arrows collection is like a race car on the runway – bold, precise and with a story that goes straight to the hearts of fans. The collection comes at the right time: just before the team's home race at Silverstone, where the history and future of F1 collide in perfect harmony.
Inspiration? Legendary Mercedes-Benz W196, the 1955 race car that made history on the track. This silver classic wasn't just fast – it was visionary. Now, 70 years later, it's getting a new lease of life in the form of select pieces that blend heritage with street style. And no, this isn't just another generic fan collection – it's a statement.
Iconic W196 aesthetics at every turn
Collection Silver Arrows carries within it the visual language of the racing car that changed the game. From silver-gray tones, which became the trademark of the "silver arrows", to tartan lining in a hoodie – a detail that was once part of the original car's interior.
Each piece is carefully thought out:
- Hoodie, sweater, T-shirt, pants and cap are designed with adidas logo in a silver shade that stands out but remains sophisticated.
- The inside of the hoodie bears tartan pattern, like from the seats of a racing car – so you don't forget what vintage luxury really is.
- The dot on the i adds number 25, stylized after the numbers from the legendary W196. It symbolizes the continuity of the team and connects the past with today's dominance in F1.
The entire collection – including loungewear, shorts and accessories – not just for the grandstands at Silverstone, but also for the city streets. You can wear it with pride, as it combines historical weight, impeccable design and modern usability.
Silverstone as a catwalk
As he points out Michael Batz, general manager of motorsport at adidas:
“Silverstone is more than just a racetrack. It's a place where history was made. The Silver Arrows collection is a tribute to that legacy and an opportunity for fans to wear it too.“
Also Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, shares the excitement:
“Our fans understand the importance of Silverstone to our team – they can feel the energy that has taken us to the top. That's why this collection is not just about clothing, it's about expressing belonging.“
And indeed – if there’s a racetrack where fashion and motorsport can find common ground, it’s Silverstone. And if there’s a way to put it, this is it. this collection.
Where to get it – before it disappears into the pits?
Collection adidas x Mercedes-AMG PETRONAS F1 Silver Arrows is available from June 23, 2025 on the official website adidas.com/motorsport. From June 25 will also be available in selected adidas stores worldwide.
A final thought for stylists and speed enthusiasts
If you've ever wanted a hoodie that has more in common with a legendary racing car than your average couch – now you know where to find it. The Silver Arrows collection is not just a garment, it's a clothing tribute to speed, history and identityAnd another piece of good news: no need to have an FIA superlicense to carry it.