In modern life, the kitchen is becoming much more than just a place to prepare meals. It is a place of creativity, enjoyment and connection with our food. That is why a new line of built-in kitchen appliances from Electrolux and AEG is being introduced, designed for everyone who wants to cook smarter, with a touch of style, but at the same time responsibly towards the environment.
The new line includes everything from ovens and induction hobs to hoods, refrigerators and dishwashers, and features a number of advanced technologies that make cooking easier and more enjoyable. One of the most impressive innovations is AI TasteAssist – an intelligent function that automatically recognizes the recipe, analyzes key parameters such as time and temperature, and adjusts the optimal cooking settings.
There is also a screen here CookSmart Touch, which guides the user through each step of the cooking process, offering practical tips and suggestions for accessories. In addition to advanced features, the new line boasts a sleek, modern design and a strong focus on sustainability. Energy efficiency can reduce the carbon footprint of some models by up to 30%, while technology SteamPro and ProAssist They additionally save energy by using heat as efficiently as possible.
"Over the past 30 years, we have evolved from selling traditional home appliances to creating a comprehensive user ecosystem that includes innovation, support and education. The new line of built-in kitchen appliances is a perfect example of how we combine all these elements into products that elevate the kitchen experience to the next level and significantly contribute to the quality of life of our users," he emphasized Damir Madjarević, General Manager of Electrolux for the Adriatic region, celebrating the brand's 30th anniversary of presence on the Croatian and Greek markets.
The central part of the event in Zagreb was a culinary show, which featured two renowned chefs: Mario Mihelj, whose dishes are known in Zagreb and the wider domestic culinary scene for their exceptional fusion of Latin American flavors, American street food and Asian tradition, and Akis Petretzikis, the first winner of the Greek MasterChef, and today a popular television presenter and author of numerous cookbooks.
Company Electrolux The Group continues to invest in strengthening its local presence, digital transformation of the user experience and sustainability, with a clear vision to remain a leader in innovations that improve everyday life for decades to come. Built on trust, understanding user needs and continuous progress, the brand remains committed to developing solutions with real value – today, tomorrow and in the future.
Advertiser: Electrolux Group
