The movie Eternals can already be seen on the big screen, and Lexus has taken care of a high-profile promotion to promote the new generation of superheroes. For the purpose of promotion, they made 10 cars that match thematically with the main characters from the movie Eternal.
Lexus and Marvel Studio joined forces and embarked on a very special promotion of the film Eternals. Marvel provided a fantastic story, and Lexus contributed 10 very special cars. Each of them takes inspiration from the superhero character and his iconography, superpowers and "suit" design. The cars represent almost the entire range of Lexus models with the exception of the ES, UX and RX models.
Lexus has not only added a theme-colored ʺfoilʺ to the cars, but also the underbody lighting, which emits a golden yellow light and emphasizes the mysteriousness of the cars.
The 10 cars and actors that represent a particular superhero are:
- Ajak (Salma Hayek) – Lexus GX
- Druig (Barry Keoghan) – Lexus GX
- Gilgamesh (Don Lee) – Lexus LX
- Icaris (Richard Madden) – Lexus LS
- Kingo (Kumail Nanjiani) – Lexus IS
- Makkari (Lauren Ridloff) – Lexus RC F Track Edition
- Phastos (Brian Tyree Henry) – Lexus LX
- Sersi (Gemma Chan) – Lexus RC F
- Sprite (Lia McHugh) – Lexus NX
- Thena (Angelina Jolie) – Lexus LC 500
Unfortunately, it will not be possible to see Angelina Jolie or Kumail Nanjiani behind the wheel of one of the presented Lexuses, as was the case with Tony Stark (Robert Downey Jr.) and his Audi. The cars will be used for various media events and, of course, at the premiere of the film. The movie Eternal, with a notable cast, is about an ancient alien race that resides on planet Earth. They must stand together Deviants, which are one of the oldest enemies of the earth's population. The events in the film take place after those of the year 2019, when we watched the Marvel movie in cinemas Avengers Endgame.
