Small. Furry. With teeth. And more desirable than the latest Chanel bag. If you've ever spotted the oddly cute creature dangling from the handbags of influencers and celebrities on the street or TikTok, you're not alone. This isn't a new version of Tamagotchi. This is Labubu - a mix of Nordic magic and modern collecting craze that has taken the world by storm in record time.
Although it seems Labub at first glance it seems bizarre a toy from a fantasy world – with a slight evil teddy bear syndrome – is Labubu new status symbol, and above all, proof that the “weird is cute” aesthetic has never been hotter. Welcome to the Labubu universe, where buying a toy turns into a treasure hunt and a handbag into a fashion altar.
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What is Labubu anyway?
Labub was born from the imagination of a Hong Kong illustrator Kasinga Lunga, who created an illustrated series in 2015 The MonstersLabubu was initially just a supporting character – a kind of clumsy assistant who often inadvertently causes chaos with her good intentions. Norse mythology was an obvious inspiration, and yes, that explains why she looks like a cross between an elf, a troll, and a toothy nightmare.
But in 2019, something happened: Lung entered into a partnership with the Chinese to the toy giant Pop Mart. Labubu has transformed from a book note into a global icon. With its pointed teeth, a wide smile and a plush silhouette has begun to take over the hearts and purses of lovers of all things cute and unusual.
Why does (literally) everyone have it?
Labubu is not just a collector's item – it is a symbol of trendy eccentric luxuryWhen Pop Mart launched the first version in 2023 Labubu pendant, a global fever began. Since then, each new series has caused a sell-out in less than 30 minutesYou don't buy Labuba – You win a prize.
Celebrities? Yes, they've all already fallen into the Labubu circle. Rihanna, Kim Kardashian, Lisa and Rosé from BLACKPINK and Dua Lipa have been spotted wearing Labubu charms on their handbags several times. Each figure is a statement of its own: “I have taste. And courage.”
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Every batch is different – and sold out
Pop Mart cleverly ensures eternal freshness with continuous launches thematic collectionsAmong the most popular? Labubu Macaron, where the figures are named after desserts, such as Lychee Berry and Sea Salt Coconut. Colors and names are always part of the story – sometimes matching, sometimes intentionally confusing. And always… cute with a slight psychotic twist.
Every box of Labubu figures comes as you “blind box” – a surprise box. You don't know which figure you got until you open it. And if you think you're going to stop at one... well, that's your first mistake. Collector's Moment + Secret = Marketing Jackpot.
Energy series and record on StockX
April 2025 brought one of the most anticipated series to date: The Monsters Big Into Energy SeriesSix new Labubu figures named after emotions – Love, Happiness, Loyalty, Serenity, Hope, Luck – and secret, extremely rare with black fur and rainbow teeth. Any chance of getting one? 1 in 72.
The result? Stores across the US were sold out before lunch. On StockX Labubu set that day record in the number of transactions – even overtook PS5 and Barbie LeBron James. And this wasn't a game. This was a cultural moment.
Where can you find your Labuba?
If your fingers are itching right now, you're not alone. Labubu is available mainly at Pop Mart, as well as on Amazon, StockX and other platforms. But be careful: prices of rare pieces can exceed several hundred euros, and the market is as lively as a stock market.
Our advice? Start with one. And mentally prepare yourself for a bottomless collecting spiral.
Conclusion: Labubu is not just a toy – it is a mood
Labubu is a kind of ironic, lovely note to modern aesthetics: a little bit of creepiness, a lot of personality and 100% charm. It's not just an accessory – it's a mood. And even though at first glance it looks like it escaped from a scary cartoon… we'll still hang it on our purse with love.
Because in a world where we all want to be a little different – Labubu is actually the most normal companion.
