Burger King removed all artificial preservatives from the iconic Whopper burger, and for advertising they prepared a "time-lapse" burger, which changes from shiny and delicious to an unattractive and moldy "delicate".
"The beauty of real food is that it becomes unattractive over time," they say at Burger King. The bold ad for the famous Whopper, which is now said to be free of all artificial preservatives, is the answer to the demands of more and more consumers who want it to be companies are more transparent about the ingredients in their food.
Advertisement prepared by agencies INGO, David and Publicis, shows what a Whopper is like 34 days after it was ready to eat. You could say that it is a kind of ode to the documentary Super Size Me (Super Size Me, 2004), which was one of the first to alert consumers to the unusually well-preserved fast food even after it was on the counter for 10 weeks.
"At Burger King, we believe that real food tastes better," says Fernando Machado, CMO of Burger King's parent company, Restaurant Brands International. "Therefore, we strive to remove artificial preservatives, colorings and flavors from the foods we serve in various countries around the world."
More information:
bk.com
