The legendary drink, which has changed its style over the decades, but has retained its recognizable taste, is celebrating its 65th anniversary in a modern guise and with a new slogan as a tribute to all those who know how to bravely show the world their true selves!
Cockta is a Slovenian brand that crossed borders a long time ago and still maintains its reputation as one of the strongest brands in the region. She succeeds in all this because, despite the constant and increasingly rapid changes dictated by modern life, she remains her own person. She follows trends and refreshes her image, while maintaining its essence, recognizable taste, conceived in 1953 by an inventor and technologist Emerik Zélinka. The original recipe, which consists of a mixture of 11 selected plant extracts, has now been upgraded with natural aromas. It does not contain orthophosphoric acid and caffeine, so it can be a real pleasure and refreshment for children and pregnant women as well. Rosehip, caramel, pure water with natural carbon dioxide and an original cocktail of selected herbal extracts form the legendary taste, now presented in a new, modern image, for which they found inspiration in the roots of the drink that became a symbol of our youth.
Cockta will celebrate its 65th birthday in March this year in a new guise
After all the changes, it was time to go back to its beginning, because the blue color accompanied its promotion already in 1953, when it was sent to the market for the first time. Respecting tradition, they also included in the new overall image a collage of all previous images that Cockta used to appeal to consumers, each of which was advanced in its time and left its own mark. In this way It connects Cockta with those who are – just like her – maintain authenticity. In a world where everything that used to be considered 'cool' is obsolete, and everything that used to be weird is 'super cool', when the TV has been replaced by the smartphone, the children's playground has been replaced by the Internet and sweet words have been replaced by 'emoticons' . With a new slogan »Your Cockta. Your thing" pays tribute to all who live for their cause and bravely show the world who you are!
