Zara caused a real fragrant revolution in 2025 with its sophisticated collection of women's perfumes. The modern world of beauty is clearly divided into two camps: those who flaunt expensive perfumes, and those who smell expensive but don't need to prove it. Zara falls into the latter category and this year is setting a trend that is subtle, elegant, sophisticated - a true fragrant image of the "old money" aesthetic. Although the fragrances are affordable, experts and major fashion magazines note that they are of surprisingly high quality and durability. So - Zara perfumes!
Zara perfumes! As it emphasizes Marie Claire, “Zara has managed to create perfumes that not only look luxurious, but also actually smell like something that heiresses of old European families could wear.”
Vogue magazine adds: “Zara’s fragrances for 2025 don’t just follow trends, they set them. This is a pure example of the ‘quiet luxury’ approach to fragrance.”
We present the biggest hits from this year's collection:
Fashionably London – British elegance by Zara's rules
The fragrance that Zara developed in collaboration with the legendary Jo Malone, it takes you to the rainy streets of London. A sophisticated blend of bergamot, rose and delicate musk creates a fragrance that feels classic yet contemporary. As The Sun says, “Fashionably London is reminiscent of the prestigious Parfums de Marly Delina, but for the price of a lunch at a luxury restaurant.” One of the most popular in the Zara perfumes ranking 2025.
Red Temptation – seduction that won't empty your wallet
This boldly elegant fragrance has become a viral hit on TikTok, as it is a near-perfect copy of the iconic Baccarat Rouge 540. Red Temptation captivates with rich notes of saffron, amber and woods. Who What Wear magazine says that “Red Temptation is the perfect choice for anyone who wants a sense of luxury without having to take out a loan.” One of those on the Zara perfume list that you shouldn't miss.
Golden Decade – the perfume of freedom and femininity
Golden Decade combines notes of jasmine, orange blossom, mandarin, and lavender, making it remarkably similar to the iconic YSL Libre. Marie Claire points out that it is a fragrance that “smells like freedom and acts as if it were created specifically for women who live by their own rules.”
Ebony Wood – the secret that conquered Instagram
With notes of pink pepper, cloves and ebony, Ebony Wood is one of the most Instagrammable perfumes of the year. It has even been compared to the best-selling Jo Malone Wood Sage & Sea Salt. As a fashion expert from Who What Wear magazine wrote, “Ebony Wood is perfect for women who want to scent a room before they even enter it.” One of those on the Zara perfume list that could become a classic.
Wonder Rose – youthful freshness that even Dior admires
Wonder Rose has a scent of pear, coconut, jasmine and soft vanilla. Woman & Home says it's a fragrance that's "perfect for those who love Dior's J'Adore but want a little more playfulness."
How did Zara conquer the perfume throne?
Zara has taken a big step towards a sophisticated “old money” aesthetic with its strategy of creating perfumes that feel expensive but are accessible to everyone. Its fragrances are not just cheap alternatives – they are trendsetters, setting new directions in the world of perfume.
As perfume expert Sophie Labbe said in a recent interview with Vogue: “Zara has proven that good perfume is not about money, but about a sense of subtlety, elegance and confidence. This is exactly what luxury brands want to learn.”
Therefore, if you want to smell like a millionaire but spend like a sensible person, Zara is undoubtedly your best choice in 2025. So – Zara perfumes 2025
Last updated 2025-05-24 / Affiliate links / Photo source: Amazon Product Advertising API
