The fashion giant and synonymous with street fashion Zara has launched a platform for the sale of pre-owned and repaired clothes "Zara Pre-Owned", which first came to life in the UK and is part of their sustainability strategy. Fashion giants, who base their business on fast fashion and often on rather poor moral principles, are simply forced to find sustainable channels of operation.
It's a platform Zara Pre-Owned , which sells worn pieces of clothing and also those in need of repair. In practice, it represents an ideal example of circular fashion, which is an excellent solution for fast fashion brands. If, after the trial period, it turns out that customers respond positively to the idea, the initiative will be extended to other countries as well.
It's on the platform possible to sell worn pieces, but there will also be the possibility of mending clothes. This means that users of their Zara clothes that tear or lose their luster will be able to restore them and thus not buy new models, but wear the same old ones.
