Can perfume be worn as makeup? And is it possible that one of the most popular fragrances from the Zara x Jo Malone collection comes to life in a completely new, surprising form? Yes, it's a new perfume in a brush - Zara and Jo Malone - gel perfume in a brush.
Have you heard of the Zara x Jo Malone gel perfume in a brush? The world of perfume is constantly evolving, but rarely does a product appear that combines utility, aesthetics and a touch of playful, bold elegance. This time, the focus is on Zara, which has rejoined forces with Jo Malone – the creator of unmistakable fragrances that are recognized for their subtle sophistication.
Their latest idea is a modern interpretation of the popular Energetically New York perfume, which has already won over the masses in previous seasons. Instead of the classic bottle, it now brings a completely new experience: gel perfume in a brush, created for quick, clean and precise application that glides elegantly during everyday tasks.
It is a product that invites the fashion world to consider how fragrance becomes part of personal ritual – almost like a brushstroke in front of a mirror, except it leaves an invisible but unmistakable mark on the skin.
Zara x Jo Malone: A new form of a popular fragrance
Zara's new fragrance chapter begins with a practical and visual attractive packaging A perfume gel that resembles a fashion accessory. The brush opens with a light click, and its gel spreads evenly over the skin, creating a feeling of fresh elegance.
This type of design allows for exceptional discreet use – all it takes is a gentle swipe of the brush across the inside of your wrist or neck and the fragrance blooms. A recognizable harmony remains in the background. Energetically New York perfume: notes of bergamot, an accent of jasmine and a soft, almost creamy touch of sandalwood.
The story of the Zara x Jo Malone collaboration
The collaboration between Zara and Jo Malone has become synonymous with accessible sophistication in recent years, combining the creative vision of a fashion giant with the expertise of a master perfumer who knows how to recognize scents that tell stories.
This edition of the gel perfume in the form of a brush confirms that trends are not only created on the catwalks, but also on cosmetic shelves.
The product is designed for a modern lifestyle: for your purse, travel, quick breaks between meetings or as a sophisticated addition to your evening rituals. The moment the brush touches skin, an impression of carefully curated elegance is created – almost like a signature left behind by the wearer.
Why does it excite perfume lovers?
The gel brush offers something that classic bottles can't match: precision, cleanliness and a feeling of almost cosmetic pampering. The scent is as long-lasting as the liquid version, but its new form allows you to play with layering – discreet, intense or completely customized.
In addition, the product visually appealing, which places it in the role of a fashion accessory. It is an element of surprise that proves once again that innovations can be born even in small details, such as a simple brush stroke. In a world where personal style is becoming increasingly intertwined with small, sophisticated choices, a product like this stands out.
