The classic Mercedes buyer is not the youngest. He doesn't need a back for his sports props, baby carriages and the like. He experienced this somewhere in the past, in the years when he was just planning his life's path. Hence the fact that Mercedes station wagons have never been popular with buyers of this brand. They represent only around a modest and average 10 percent of total sales. Mercedes wants to change that with the CT model, the sale of which started these days.
Mercedes you are with practically everyone new models, who sends it to the market wants the population that according to mercedes she did not interfere before. He is particularly annoyed by the fact that the competition in this segment is extremely successful and has been generating better market shares for some time.
Z to the new C class and the design approach of the last generation models, and wants to get closer dynamic customer population. This is what the model is designed for in its genetics CT, or C Estate.
It must be admitted that in terms of shape, Mercedes designers under the direction of the head of the design department Robert Lešnik, they do not sin. New ones CT (estate) is a design extremely dynamic vehicle with an incredible harmony of lines and that X factor, which puts Mercedes on a different level than the other two German competitors. Attention to details and manufacturing, taste and smell of materials it's just different and it feels like Mercedes is looking for something in this area more demanding customer. A customer with simply more taste and sophistication.
C model technologically, it is the model in which this brand bets and introduces advanced assistance technologies when driving. Only these are primarily intended to improve passive safety and prevention classic driving mistakes. In this area, Mercedes is the leader in the segment as it offers top-notch safety features such as the system active lane assist, which also automatically corrects the steering wheel if we drive over the line, and the presafe system, which up to speed 50 km/h and when it detects an obstacle or a pedestrian on the road, it automatically stops the vehicle and prevents the worst.
Driving sensations they are excellent also due to the adaptive air suspension AIRMATIC, which, just like in the flagship of this brand, the Mercedes S-Class takes care of predictable suspension adjustment with monitored road surface. The quality of this element is also evidenced by the fact that the CT has a "permit" to tow up to 1800 kg trailer with a collision brake, which is almost a delivery information.Convenient back with volume 485 liters not the biggest, but by almost 150 liters larger than its predecessor. It is also decorated with various useful accessories, such as electric closing and opening, a collapsible shopping basket, a storage system for luggage that optimizes the use of space in the back and make order in the room, where he many times chaos reigns.At the importer, they also took seriously the sales strategy, so they offered "smart package” with optimal equipment at a special price. In this way, they want to achieve with the CT model also up to 25 percent share sales of the C model. The CT model is basically more expensive than the sedan version by approx 1600 euros and starts at 34,190 euros for the version with the C 180 petrol engine, 34,700 euros and the first C 180 BlueTec diesel engine costs.
Special promotional offer will be prepared in the coming days.
More information:
mercedes-benz.si