Swedish brand Flyte is known for its love of floating. We could not expect anything else from her wall clock. The Story clock uses magnetism and a ball that hovers over a wooden 'dial' instead of hands.
Story it is wall clock with floating 'hands'. Instead of them, it circles above the dial metal ball. Circulation resembles the rotation of the Earth around the Sun and reminds us that we all share this world 365 days a year, but in a very different way.
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The design of the watch is meant to change ours perception of time. Instead of thinking about it in hours and minutes, Story wants us to perceive it as a physical experience. Like the rest of the brand's products Fly the Story is also based on the base magnetic levitation. The ball can spin in a vertical, horizontal or inclined position clock, which can also be used as a a reminder.
It is also available digital time recording, which shines through the wood. The Story wall clock is yours for 330 euros, and you can pre-order it on the crowdfunding platform Kickstarter.
Gallery - wall clock Story:
More information:
flyte.se
