Let someone else say that laughter is not contagious! If we add to this the fact that laughter is half of health, since laughing is good for both the soul and the body, we can only wish to laugh as often as possible. Coca-Cola and the Belgian agency Gonzalez hired a man who started laughing out loud while riding the subway for the "Happiness starts with a smile" campaign. People's reactions were priceless.
Do you remember recording from a subway train (see below) when a woman is staring at a phone screen, burst out laughing and caused the whole carriage to laugh for a few minutes afterwards? The man she hired managed a similar feat Coca-Cola. With his laughter, he cheered up the otherwise rather gloomy faces on the subway train.
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The purpose of the campaign"Happiness starts with a smile” was to make people laugh in a situation where they rarely laugh.
