This ad was not shot by adidas and will not be used for their promotional purposes, although they should. The veritable masterpiece was filmed by German students Eugen Merher, and tells the story of an aging and emotionally numb marathon runner who lives in a retirement home until he discovers his old Adidas sneakers and feels a passion for life again.
Break Free is a poignant advertisement for Adidas, which it is not. It was recorded by a 26-year-old German student Eugene Merher, which he addressed to Adidas, which ignored him. Just under two minutes long, the ad revolves around a former German marathon runner, which sinks deeper and deeper into life in a nursing home, until one day he stumbles upon his own old and peeling Adidas sneakers and decides to relive his youth with them.
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The staff at the nursing home repeatedly prevent him from doing so escaped to freedom, but in the end, with the help of his fellow pensioners, who recognize his plight and heart's desire, he succeeds. No one will blame you if you end up feeling sick at the end of the ad a numb tear or two.
More about the author:
eugen-merher.com
