Would you offer a ride to Santa Claus and Rudolph the Reindeer if I stopped you on the road? Some drivers were willing to do it, but were retaliated against. Or not?
You've probably come across quite a few on the street and in stores lately Santa and his helpers, but on such an unusual and uncouth Santa Claus and Rudolph the reindeer, as you will get to know below, you probably (and fortunately) are not. Otherwise, they would surely be remembered. Most who encountered them have a bad memory of them, but for two, patience with them paid off. What was it all about?
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They are in a pre-Christmas shopping frenzy Jan Bučar and Jaka Fon disguised as Santa Claus and Rudolph the Reindeer put random drivers in front an unusual challenge. They asked them for a ride. Nothing unusual, you will say. But these were not ordinary a hitchhiker.
These were two neo-Otsians who nerve-racking for drivers, so much so that most of them got rid of them even before they were delivered to their destination. They tested the drivers' patience by arguing, forcing Christmas music, by drying socks on vents, smoking, etc. Those who "survived" the ride were taken away to a darkened warehouse, where probably the biggest Christmas surprise of their lives awaited them. For the headlights illuminated the reward for patience, that is Mazda CX3, which they received for rent for a longer period of time. The campaign is part of a global story Stand up to the ordinary agency designed together with Mazda Gray Ljubljana.
