Us mere mortals like to ask for the recipes of the most successful or richest (maybe both) people. In the meantime, let's buy a lottery ticket. In 2004, when Apple was not as strong a brand as it is today, Steve Jobs imagined the rules that he followed on the way to success. He apparently put them together with then-Vice President John Brandon, as they called them “JB's Rules for Success”. Let's look at them.
What were they like? the rules of Steve Jobs, which made Apple so successful?
- Leave the past behind. Make the most of the future.
- He always speaks the truth. We want to hear bad news as soon as possible.
- We expect the highest level of integrity. If in doubt, ask!
- Learn to be a good businessman, not just a good salesman.
- We all sweep the floor.
- Be professional in your speeches, style and consistency.
- Listen to the customer, because they almost always understand.
- Build it win-win relations with our partners.
- Watch out for each other. Information sharing is extremely welcome.
- Don't take yourself too seriously.
- Have fun, if not, it's not worth it.
Some rules are obviously practical, others a little more life-like in nature. Well, if you are at the head of a company or some other organization, maybe these rules will inspire you. You can also add your own.
