The internet visibility and popularity of luxury car brands serves us as a good indicator of what the sales numbers will be in the future and what trends will shape the global car industry. Every luxury car brand from our list pays a lot of attention to customers and runs appropriate online campaigns. They are a kind of reflection of what customers want.
Recently, it is no secret that more and more customers are demanding from car manufacturers sustainable driving experience. As we have more and more restrictions regarding the amount of harmful exhaust gases, luxury electric cars are at a great advantage. Only these are becoming more and more exciting, they have an ever longer range, they charge faster, and along with their sale, the infrastructure network of electric charging stations is also expanding.
Another important trend shaping the future of the automotive industry is digitization. Manufacturers are investing mainly in connectivity between cars, systems for autonomous driving and the ever-increasing number and size of digital screens in cars. The driving force behind the so-called digital renaissance is precisely luxury brands.
The growing market of the global luxury car industry predicts that it will reach a value of 665 billion US dollars by 2027, and currently the "race" of the best is dominated by German manufacturers, closely followed by the American ones, especially with the Tesla brand.
The source is somehow Google with its rich database - Google trends.
1. BMW – 22.8%
BMW represents the most popular luxury car brand, which managed to entice 22.8 percent of those who looked at luxury car brands on the Internet in 2021. They have been helped by media exposure, the expansion of the range of luxury electric cars and the announcement that they will introduce a new platform for electric cars in 2025. Despite all the electrification, the BMW M3 and BMW M4 are still in high demand, followed by the new iX electric model. BMW is expected to almost double the number of electrified models to 25 in total by 2023.
2. Mercedes-Benz – 18.7%
Mercedes-Benz ranked second in the ranking of the most popular luxury car brands, and in 2021, Mercedes-Benz was the most valuable luxury car brand. Mercedes has achieved a high position due to its constant attention to detail and the speed with which it is conquering the world of digitization. Over the past three years, most of the attention has been focused on the EQ car series and the construction of several plants for the production of electric vehicles.
3. Audi – 15.5%
Audi impressed with the presentation of the sporty e-tron GT, and many are already eagerly awaiting the arrival of the new Audi Q9 model. Audi gained greater recognition with the presentation of new electric models and with the announcement of a partnership with Amazon, which will sell electric charging stations to Audi's customers. Among luxury brands, Audi was viewed by 15.5% internet searchers.
4. Tesla – 12.5%
Tesla has almost built a cult around itself of members who swear by this luxury American brand. In 2021, Tesla became the most popular luxury car brand in the United States. Tesla was founded in 2003 and is currently one of the most valuable car manufacturers. In the first quarter of 2021, they produced 180,338 cars, and production is expanding across Europe and China. Elon Musk is also responsible for such recognition, who knows how to "inflame" the audience with his online posts.
5. Porsche – 5.8%
If we compare the first quarter of 2020 and the first quarter of 2021, it is selling Porsche increased by a whopping 44%. In the last period, they put a lot of effort into their first fully electric car, the Porsche Taycan, which is available in several versions. The Macan, 911 and Cayenne models remain among the most popular.
6. Lexus – 4.5%
Lexus focused its power mainly on new models and the improvement of digital-electrical technology. In 2021, they were not at the top according to the criterion of sales figures, but they were also in the golden middle according to the criterion among seekers of luxury car brands. Everything will change in the years leading up to 2025, when Lexus will introduce as many as 20 new or refreshed cars. Plus points were given to Lexus by its growing market share in the UAE area.
7. Volvo – 3.3%
Also Volvo found itself among the most talked about cars. It's still leading the way with its sense of safety, and they're leapfrogging the market with their new electric models. Volvo's goal is to produce only 100% electric cars by 2030. Volvo has become synonymous with luxury and much-talked-about Scandinavian minimalism.
8. Lamborghini – 3.2%
In 2020, Lamborghini delivered 7,430 cars to customers and pocketed a record 1.9 million US dollars. Despite the fact that they were closed for two months in 2021 due to anti-corona measures, the orders came in one after the other. It's online Lamborghini garnered the most interest with technological solutions and a partnership with Amazon's Alexa, which became part of the Lamborghini Huracan EVO.
9. Ferrari – 3.1%
We can expect an arrival in 2022 Ferrari Purosangue, which will be the first SUV of this Italian luxury brand. So it is quite understandable that all these rumors about the new model have caused quite a bit of interest in the automotive world. Although Ferrari resisted the idea of making an SUV for a long time, perhaps this will pay off in the end.
10. Land Rover – 3.1%
Country Rover is determined that they will always keep pace with the coming new technology. Recently, it has garnered internet interest mainly due to its partnership with the commercial space carrier Virgin Galactic and its partnership with Panasonic, with which they are developing an air conditioning system that will also be responsible for destroying various viruses. Not even the latest Land Rover Range Rover was overlooked.
11. Jaguar – 2.5%
Jaguar up-to-dateness swept the rankings, with the arrival of new models and announcements of upcoming models. Among the technology, we can mention predictive touch screens, anti-virus technology, and the arrival of the Jaguar I-Pace in the Indian market has garnered a lot of interest. In 2021, we can highlight the F-Type model and the fully electric racing car Jaguar Vision Gran Turismo SV.
12. Cadillac – 1.8%
Cadillac got most of the attention for the presentation of its first electric car, the Cadillac Lyriq. It was unveiled in August 2020 and set the framework for the future of the American luxury car manufacturer. The campaign, which presented a futuristic car without wheels, also attracted a lot of interest.
13. Rolls-Royce – 1.1%
British luxury brand Rolls-Royce in most cases it means a synonym for luxury and prestige. The most anticipated Ghost model, in 2020 it generated a lot of interest, and with it a lot of clicks and searches on the web. The presentation of the special limit of the Phantom Tempus Collection also kicked up some dust. The first quarter of 2021 was the most successful in the 116-year history of the Rolls-Royce brand, when they sold as many as 1,380 cars.
14. Maserati – 1.1%
The year 2021 represents for Maserati a special anniversary, as it marks the 50th anniversary of the Bora model, which is also their first mid-engined car. The golden anniversary contributed to many ʺclicksʺ and at the same time provided an overview of the development of the Maserati brand, from its inception to the present day. Additional clicks were provided by the award-winning Maserati MC20 and the arrival of the first hybrid version of the Ghibli model.
15. Bugatti – 1.1%
Bugatti announced a new member of the Chiron family, which generated a lot of online interest. At the same time, the 300th Chiron was handed over to the customer, and only 500 examples are planned. There has also been a lot of talk about the merger of Bugatti and Rimac, which will undoubtedly contribute to higher speeds, both with a classic and an electric drive.
Taken from: luxe.digital
