The much-anticipated day, not only for American football fans, but also for global advertising giants, is here again in all its pomp and glitz.
The 48th Super Bowl typically brings sugariness, wacky humor, wild action and exclusive news, especially from car, beverage and food brand advertisers. Cute animals and children playing on the emotions of the audience, star ambassadors such as Arnold Schwarzenegger, David Beckham, Scarlett, the three main men of the 90s series Full House and the singing Muppets.
Before the official start of the end of the American professional football league, which will take place at 00:30 our time, we offer you a taste of twenty of this year's most high-profile advertising ventures.
1. Budweiser – “Puppy Love”
A story about inseparable "best buds" horses and puppies, with which a few tears and a warm smile quickly escape.
2. H&M – “Covered or Uncovered”
Not only can we admire the charms of a scantily clad David Beckham, but the popular clothing brand is also bringing the first interactive ad ever to air at the Super Bowl. Viewers of smart TVs will be able to buy new fashion treats in real time right during the ad. Before that, there is also a vote on whether Beckham performs dressed or naked.
3. Audi – “Doberhuahua”
The automotive mogul of elegance presents a never-before-seen monster as a terrible consequence of making compromises, which we fortunately no longer need to make with the incomparable technology and perfection of the latest Audi A3.
4. Coca-Cola – “Going All the Way”
Although the Green Bay Packers will not be playing in this year's prestigious final battle, they will still appear for at least 60 seconds. The iconic drink, a fixture of the Super Bowl advertising elite, brings the inspiring story of a young Packer who plays the game of his life on the team's home field, Lambeau Field.
5. Kia – “The Truth”
The ad is in the spirit of The Matrix, complete with a parody of quotes and scenes from the film and actor Laurence Fishburne.
6. Cheerios – “Gracie”
Another emotionally charged story about an important moment in life, when parents tell their first-born daughter that she will soon have a baby brother. Instead of the expected response, the shrewd girl negotiates a new pet for herself.
7. Volkswagen – “Wings”
Who would have thought! Every time a Volkswagen car reaches 100,000 miles, a German engineer gets wings!
8. Soda Stream – “Sorry Coke and Pepsi”
It is one thing to present a unique, healthy and environmentally friendly product, but how, with the help of the sensual Scarlett Johansson, to succeed in making such an ad go viral and at the same time cleverly sweep away the competition is something else entirely.
9. Jaguar – “British Villains”
A high-budget meeting of the adventures of polished British villain characters, which can often be seen stereotypically in Hollywood blockbusters.
10. Doritos – “Crash the Superbowl”
For the 8th consecutive year, the traditional campaign in the form of a prize competition, in which viewers are invited to participate with their ad concepts, this time brings the expansion of participants to all 46 countries where this cult brand of chips is sold.
11. Toyota – “Toyota Highlander”
Room for a whole pack of bears and no boredom is provided by the latest Toyota model, which takes us to a fun musical with the Muppets and NFL player Terry Crews.
12. Bud Light – “Arnold Warmup” and “Zipper”
Ready for anything! The popular beer brand has helped the Terminator return with a fun warm-up for the Super Bowl through a series of whimsical preparations with a game of table tennis.
13. Danone – “The Spill”
The legendary actors of the nostalgic series "Full House" are also returning. The conqueror of women's hearts, John Stamos, such a hot moment with a young woman is spoiled by Bob Saget and Dave Coluie, hinting at the fact that the famous trio still live under the same roof.
14. M&M's – “Yellow”
The red candy duo M&M's found a worrying message on the video camera. We will find out what happened to the Yellow on the final day of the Super Bowl.
15. Heinz – “Hum”
Countless times we eagerly tapped the bottom of an empty ketchup bottle to get the last drops out of it. Heinz turned such a well-known gesture and the humming of the performers into a melodic spot for the children's song "If You're Happy and You Know it".
16. Pepsi – “Halftime America with Lee Brice”
A hidden event in the small town of Milligan, geographically located in the very center of the US, heralds a stellar halftime show sponsored by Pepsi.
17. Chobani Yogurt – “Bear”
Finding a healthy and natural food product is a difficult task today. So heavy that it requires a bear itself.
18. Wonderful Pistachios – Stephen Colbert's Big Game Teaser
The American comedian kicks off his year-long collaboration with the pistachio brand as part of the “Get Crackin' America” campaign with a trailer.
19. Paramount Pictures – “Noah”
The most epic trailer of biblical proportions for Darren Arnofosky's highly anticipated film.
20. Chevy – “Romance”
A romantic tale with a touch of humor about the seduction of a desirable bull - a bull brought to the farm by a man in a cowboy hat in the latest Chevy Silverado HD.
