This year's SOF will be different than before, but with a new impetus and full of creative energy. The most important festival of creative communications in Slovenia invites you on September 10 to Litostrojska cesta 56 for a festival day full of interesting content and much-missed socializing, albeit at a distance and, where necessary, with a mask on.
The red thread of this year's SOF, Communication adds value, is even more relevant than ever before. In the (post)corona era, we wonder how our business will (survive) the crisis as successfully as possible, and the key secret lies in clear and focused communication with all our stakeholders. Communication is the only thing that connects us and deepens our personal and business relationships.
The 29th SOF will host 25 outstanding domestic and international speakers and interlocutors. Among others, the festival stage will be a sight to behold Mark Adams, Senior Vice President and Head of Innovation at VICE Media, who will advise us on how to keep our composure in the digital hurricane. We will also be able to listen To Zmag Sagadin, the most successful Slovenian and renowned European basketball coach, who will reveal the invisible threads of team spirit in a conversation with journalist Saša Jerković. Special attention will be paid to, among other things Chicago of Slovenian centenarians, to companies that have marked a successful business path for more than a venerable 100 years and have thus experienced and survived quite a few global crises.
After a busy day of lectures, they will take care of relaxation at a safe but pleasant distance Proud blues professors; Golden night, the final awards ceremony, will reveal the recipients of the prestigious SOF Silver, Gold and Grand Prizes in the WHAT and WHY competition sections. The winning duo of the competition will be announced Young creative people, who will travel to the Cannes Lions festival next year and compete in the Young Lions competition against the whole world. The prestigious awards for Advertising Personality and Advertiser of the Year 2019 will be awarded. The highlight of the evening will be the announcement of the Brand of the Year 2020, the Agency of the Year 2020 and the SOF SOF award.
SOF 2020 will (potentially) also the most comfortable SOF ever. It will be the first time can be attended entirely online right from the comfort of your home or office couch, and participants will be able to view the content for 10 days after the festival.
