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4 features your new shoe should have

Ara footwear

We all want our feet to feel good in our shoes, because we spend almost 10 hours a day in them. It is important that the feet are comfortable during this time, that the materials are of good quality and that they withstand different weather situations. Let's look at the basic laws when choosing shoes for an easy step.

Does it often happen to you that you buy shoes that you like, but then you don't want to wear them because they are uncomfortable? You can't go wrong with your purchase if you choose Ara footwear, because comfort is their most important feature, with various functional additions and an elegant style that will impress everyone who likes to be on trend. At are have also prepared a list of features that are important in your new shoe, so that the new footwear will serve you the best.

The universal choice of ara ankle boots: the combination of glitter and metallic details is the perfect choice for a walk around town. Also available in MASS stores.
The universal choice of ara ankle boots: the combination of glitter and metallic details is the perfect choice for a walk around town. Also available in MASS stores.

Features that are important in your new shoe

1. Comfort

The shoe should adapt to your foot and not the other way around. But who wants blisters and sore feet? Ara provides comfort with a wide selection of different models. For a comfortable step, it offers different hoof widths, you can choose between widths G, H and K. We advise you to take your time and find the right size. For all of you who have problems with numbers, ara also has half numbers in its range.

2. Materials and functional properties

The choice of materials is crucial for shoes. We don't want our feet to be wet on rainy autumn days - that's why we choose waterproof materials. However, make sure that the material breathes so that you can take off fresh feet at the end of the day. The selection of ara footwear is upgraded with functional features, quality workmanship and premium materials. From the impermeable Gore-Tex membrane to genuine leather. Always the best quality for your feet.

3. You must like the shoe and it must match your style

With a modern design that is successfully placed in the long tradition of ara footwear, the ara shoe is the right choice for everyone who swears by a comfortable step. This year's autumn and winter fashion guidelines represent an extremely varied spectrum of different styles: from the timeless chic look with some metallic elements to sporty casual shoes with innovative high-quality elements. Natural shades of gray, beige and brown remain indispensable. The rich red color enlivens the autumn collection, while the winter fashion style is mainly shaped by gold, silver and vintage metallic shades.

4. Don't forget the details

For several seasons, the ara collections have emphasized the detail that makes each shoe special. In addition to high quality, comfort and a wide range, it is important that the shoe reflects your lifestyle. Be brave in choosing a detail that will define you on the street! On your next walk through the store, we recommend an animal print or metallic element.

Ara has a new collection

GALLERY: New collection of ara autumn-winter shoes

Macaw female can look forward to a new collection and diverse combinations that include super comfortable boots and ankle boots in this collection. For rainy and snowy days, you can choose from models made of high-quality breathable Gore-tex materials. Each shoe is made with special precision and follows trends with a successful combination of fashion and comfort. Your favorite couple is already waiting for you in MASS stores.

The Jenny line is more affordable

The offer of ara shoes is otherwise divided into three major groups: macaw, macaw man and Jenny. The ara brand is aimed at women and includes classic shoes, shoes with a special focus on comfort. Ara footwear stores also offer ara handbags, which are an excellent stylish combination of footwear. The Jenny line is more affordable, but still offers comfort and superior ara quality.

Ara is a German family business

The company began years with the tradition of making comfortable shoes 1949 in Germany. Today, the ara group includes several companies, among the most important of which are macaw, Loyd, Legero and Salamander. It produces more than 7 million pairs of footwear annually in its factories in Portugal, Romania, Ukraine and Indonesia.

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