Social isolation as a result of the pandemic has given us enough time to rethink our priorities in life, including the impact of our decisions on the planet. Fashion choices are not excluded from these choices, be it a new way of shopping ethically or simply reusing our clothes. But what the term sustainable fashion actually means, what we should focus on when shopping and choosing fashion items, we reveal to you in the article.
Choose your materials wisely
The production and continued use of sustainable materials puts less strain on nature. Thus, sustainable products should be renewable, recycled or ultimately have a lower impact on the environment - no chemicals are used in production or less water is used. Clothes made of quality materials such as organic cotton, linen, industrial hemp or lyocell, you will definitely like them. That's why the material, not just the brand or the designer, should be your priority for your next purchase. Remember - quality matters, but so does our impact on the environment.
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Quality over quantity
If you're standing in front of a full closet and still don't have anything to wear, it might be time to rethink what you're buying. Do you have ten shirts made of synthetic materials and only wear three quality ones? The solution is clear. Get inspired with a minimalist wardrobe and learn how to combine timeless fashion pieces.
Support local brands
You can't go wrong by buying quality clothing from local brands and designers. Not only will you make an environmentally friendly purchase, as many domestic brands accept ethical way of working using eco-friendly materials, but you will also be supporting the local economy while owning high-end fashion products.
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Take care of the origin of fashion pieces
Thanks to digitization, we have a unique opportunity to find out how "open" the brand is when it comes to protecting the environment and sharing information about clothing production. Before you buy your next piece of fashion, try searching the "Sustainability" section of an e-commerce store and you might be surprised what you find.
Give clothes a new chance
Buy it used and no throw away old clothes. If it no longer pleases you, sell it or donate it to a local charity. For example, if your favorite jeans are damaged, you can find many ways to repair them online. In the event that repair is not cost-effective, you can donate your jeans to a local seamstress who will create new designs from the fabric so that this product does not end up in the environment.
