The Italian tire manufacturer Pirelli has been creating annual calendars for 50 years, in which the greatest fashion icons, female beauties who characterize a certain period are always present. With this calendar, Pirelli has created a special and pioneering method of viral advertising and at the same time a media cultural event.
Pirelli calendar are alongside some of the most famous models such as Faith, Gisele Bundchen, Helena Christensen, Alek Wek, Kate Moss and Cindy Crawford created by legendary photographers Patrick Demarchelier, Peter Lindbergh, Bert Stern, Richard Avedon and Annie Leibovitz.
Let's look at some legendary photos, which marked the history of this legendary product, which is celebrating this year 50 years.
50 years of Pirelli calendar history
