The most popular herbal liqueur impressed with a limited series of 10,000 bottles in a refreshed image. The hunt for a new creative solution involved an extraordinary number of young designers who created inspiring solutions for the casual label of the popular bitters. The expert jury chose Domna Kalina as the winner, who became the first Slovenian to disguise a bottle of the most famous herbal liqueur in the world. The limited series will be on the shelves from March 23.
The most famous herbal liqueur put the first bottles of the limited series on display at a social event in Ljubljana. A case of 10,000 bottles, which it adorns a creative solution by Domna Kalina, which most impressed the expert jury at the last design competition. The victory was not easy, as it had a jury, under the leadership Anžeta Herbst from G3 Spirits, a demanding task. Design surpluses were selected from among 200 submitted works Tjaša Kokalj, fashion connoisseur and model, Sašo Radović, art director and Aljoša Bagola, creative director. According to the latter, we could single out at least five creators who have reached a very high creative standard and certainly deserve additional attention. "These kinds of competitions are grateful for an overview of the creative pulse on the scene," added Bagola.
The jury recognized Kalina, who is an architecture student, in the design solution high added value, usability and a strong connection to the starting points. The judge, Tjaša Kokalj, said about the winning work that it is an image that is "atypical, unobtrusive, but with all the mandatory components that speak of herbal liqueur."
View the ten best works
The gathered designers and well-known media faces watched with interest the exhibition of the ten best works that managed to make it to the final selection. The social event in Ljubljana's LP bar was spent in a creative spirit, as the young designers had the opportunity to socialize with a number of well-to-do cats from the design world.
Shoe designer Alja Novak Viryent also likes the new image: she also participated in the design competition. "It's super. I think it's very innovative, modern, modern, for today's time," said Alja, who would recognize the bitters by the bottle and the image of a deer.
On the shelves from March 23
The winner of the competition was looking forward to his victory. "The feelings are really great! I was most looking forward to seeing the finished product in the bottle and on the shelves.” Domen Kalin told us. An architecture student entered the competition to distract himself a bit during his studies. "It was one of the few competitions in our country and I applied. The victory pleasantly surprised me, as it was my first professional competition," he added. And where did he get the idea for the design? "As a future architect, I work a lot with lines, and I am also close to minimalism. I got the idea from that," Domen told us, who also likes to use the cult bitters.
The first three prize winners now have a trip and a tour of the herbal liqueur factory in Wolfenbüttel and a visit to Berlin, the capital of nightlife. All fans of the cult bitters can find their favorite drink in a limited edition on the shelves before the Easter holidays.
