Jordan Brand celebrates four decades with the new Air Jordan 40, a nostalgic homage to a legend, but also a shot into the future. And yes, the first impression is: less is more. But in this case, “less” means a technologically bombastic “more.”
If you had to choose one shoe that changed sports, fashion, and marketing forever, it would be the legendary Nike Air JordanFrom the first pair in 1984, which (along with MJ, of course) brought NBA glamour and rebellious elegance to the sneaker world, to the present day – the story of Air Jordan is not just the history of sneakers, but the history of culture. That's why Air Jordan 40, they are no different – just a part of history.
And now it's here. Air Jordan 40 – the futuristic successor to one of the most iconic sports franchises of all time. This silhouette brings something we haven't seen often in the last decade: a subdued, minimalist aesthetic. Yes, the black and white color scheme on the launch model is almost understated, but that's probably because the shoes scream technology.
In a nutshell: Air Jordan 40
- Air Jordan 40 they combine retro spirit with future performance.
- First time in the history of ZoomX and Zoom Strobel in one shoe.
- Minimalist aesthetic with clever references to past designs.
- Available from July 12 at jordan.com and select retailers.
The evolution of performance (and less plastic, please)
At a time when many basketball sneakers look like spaceships with Transformers accessories, the Air Jordan 40 goes back to basics. No unnecessary layers or flashy lines - just a thoughtful design that allows us to focus on what really matters: on-field facilities.
For starters – it's about the first model in Nike history, which combines full length ZoomX foam and complete Zoom Strobel systemUntil now, Zoom Strobel has been used with conventional Zoom Air units, but now a technological generational shift is taking place: ultra-light, ultra-responsive ZoomX foam is moving from the running track to the floor.
And because we know you're interested: ZoomX is 13 % more responsive than standard Zoom foam, with what 85% energy recovery. Or to put it another way: jump higher, rebound faster and move more explosively than ever before.
When heritage meets innovation
Jordan Brand has long danced between nostalgia and the future – and the Air Jordan 40 is no exception. Designers drew inspiration from seven legendary models:
- “Nike Air” branding on the heel? Greetings from the Air Jordan 3.
- Reflective language? AJ5 says "hello".
- Side seams, ventilation slots, and other little things? A tribute to versions 13, 14, and 18.
- And those six inner straps? Of course, they symbolize Jordan's six championship rings (because subtlety is the law).
But it wasn't just about sentimental moments - every design decision also has its own functional logic: for better grip, for easier movement, for a feeling of "locked in" that gives confidence under the basket or on the half-line.
The asymmetrical collar remains – higher medially, lower laterally – an evolution of the design from the legendary AJ5. And it’s rounded out by a new, discreetly sewn-in “40” logo, which appears on the insole, on the sole, and in the sole structure – including 40-degree angles, because why not?
Specifications, because sometimes millimeters count
Model: Air Jordan 40
Upper: Premium leather with internal strap system
Sole: Full length ZoomX + Zoom Strobel
Outsole: Herringbone pattern with a 40-degree angle
Special features: Asymmetrical collar, six internal straps, “Nike Air” branding
The price: 205 $
Release date: July 12, 2025
What about the colors?
The first edition comes in a classic black and white combination – simply named “The Classic” (because why complicate it?). The following “Blue Suede” August 20th and “Dusty Rose” September 20th. Jordan Brand is already announcing more six additional color variants, each with unique materials and perhaps – we hope – a touch of nostalgia or pop iconicity.
Conclusion: Shoes You Want (Even If You Don't Play)
The Air Jordan 40 isn't just another "anniversary" sneaker. It's a nod to the past and a leap into the future - designed for the court, yet stylish enough to wear to a coffee shop or after-party without a guilty conscience. It's more technologically advanced than most electric cars, while still carrying the soul of the model that changed the game.
If the first Jordans were a rebellious manifesto, the 40s are a thoughtful evolution. And even though Michael Jordan won't be playing in them anymore - believe me, there's no shame in wearing them.
