Amida has just unveiled the Digitrend Open Sapphire – a bold step forward in its 1976 retro-futuristic experiment. With a two-thirds sapphire top plate inspired by the Porsche 911 Targa top and a unique patented Light Reflecting Display system, this limited edition of 150 pieces reveals the inside of its Soprod Newton P092 movement like never before.
Almost half a century ago, Amide with his original Digitrend watch at the fair Basel Fair shocked the world with a mechanical “digital” design – the time was displayed through a prismatic lens on the side of the case. After almost four decades of silence, the legendary model returned last year and once again reminded us how a bold concept can transcend fashion trends. Now, barely a year after its successful re-launch, Amida is opening up even more: the Digitrend Open Sapphire, where the sapphire dial reveals the performance of its astonishing mechanism.
Sapphire Postcards: Targa Inspiration on Your Wrist
Amida’s new “Targa Top” philosophy consciously addresses the iconic Porsche 911 Targa – the two-layered lid that reveals the interior of the vehicle is now transferred to a wristwatch. The case, made of brushed 316L stainless steel, occupies only a third of the top; the rest is filled by a curved, 20-hour-cut optical sapphire. This sapphire dome not only elevates the aesthetics, but also allows for an immediate view of the inverted dials (in orange!) before a prismatic projector “flips” them for a classic vertical reading of the time.
What's hidden under the sapphire?
Hidden under the sapphire dome Newton P092 automatic caliber, complemented by a nine-part Amida jumping hour module. This 4 Hz movement offers a 44-hour power reserve and is decorated in-house with Côtes de Genève, anglage and perlage patterns. From the top, you can also observe the bridge decorated in the shape of Amida’s stylized “A” logo – pure horological poetry, captured in a sapphire cage.
Vertical Display: How Light Reflecting Display Works
Have you ever imagined time as a submarine adventure? With the Digitrend Open Sapphire, it's possible. Amida's 1973 patent (Light Reflecting Display) works like a periscope - horizontally positioned discs with numbers are projected vertically onto the side of the case through a prismatic lens. The result is an effortless and completely unique time-reading experience that reminds you that a watch is not just a timekeeper, but also an interactive gadget of the future.
Dimensions and ergonomics: Where comfort meets the slippery edge
- Case diameter: 39.6mm
- Length (lug-to-lug): 39 mm
- Thickness: 15.6 mm (16 mm in some sources)
- Waterproof: 50 m
It's true that these dimensions don't promise secrets under a cuffed shirt, but the thoughtful weight distribution and low seating on the wrist make the watch surprisingly comfortable. While no one is buying the Digitrend Open Sapphire for its "shirt-wearing potential," looking at it over coffee is sure to spark more than one conversation.
Aesthetics and Strap: Alcantara meets automotive spirit
The watch is finished off with a fiery orange calfskin strap lining combined with carbon grey Alcantara – a direct reference to sports seats and racing interiors. For those who swear by classic metal, an 18mm stainless steel wristband is also available, but this time the sapphire arrangement on top stands out even more in the elegant combination of woven fibers and warm leather.
Technical data: Everything you need to know – Amida Digitrend Open Sapphire
| Specification | Details |
|---|---|
| Mechanism | Compatible with Newton P092 with nine-part “jumping hour” module |
| Winding reserve | 44 hours |
| Frequency | 28,800 vph |
| Decoration | Côtes de Genève, anglaze, perlage, rhodium |
| Glass | Optical sapphire (top) + prismatic sapphire |
| Housing | 316L stainless steel with brushed and polished surface |
| Waterproof | 50 m |
| Serial limit | 150 pieces |
| Price (strap) | CHF 4,500 |
| Price (metal strip) | CHF 4,850 (approximately) |
| Availability | From June 19, 2025, 16:00 CET, online store and selected boutiques |
Conclusion: Why is the Digitrend Open Sapphire such a “wow” piece?
Amida Digitrend Open Sapphire is not just a watch; it is a statement that proves that true horological innovation can only be created by respect for the past and the courage to question boundaries. With its unique “Targa top” sapphire design, playful vertical display and mechanical richness, this limited edition offers every watch lover an experience that is difficult to describe – it simply has to be seen with your own eyes (and wrist).
If you are fascinated by old-school futurism and confident steps into the future, the Digitrend Open Sapphire is an indispensable candidate. Only 150 pieces will be made worldwide, so press “buy now” or head to the boutique – time is running out!
