Apple has just admitted defeat. And it's the best news for your pocket computer, which you affectionately call your phone. Siri will finally stop being that "special" cousin you don't trust to even cook eggs, let alone organize your life.
Let's be honest. Siri was stupid. Not just “a little slow” or “clumsy.” She was stupid, on the level of that coworker who you explain to three times how to use a printer, but ends up jamming the paper and burning the toner anyway. “Hey Siri, play some jazz,” I said to her the last time. She replied: “Calling Jazz Club in New York.” No, my dear, I’m not calling New York, I just wanted a little Miles Davis while I’m standing in a traffic jam on the Ljubljana bypass.
But those days are over. Apple, the company that sold us the illusion of perfection for years, has finally taken off its gloves – and its pants. They admitted that they can't do it themselves. And they called their neighbor, the one they publicly hate but know has a nuclear reactor in his garage. Google.
A marriage of convenience
News that Apple will integrate it into its devices Google Gemini, is the equivalent of Mercedes admitting that it can't make an engine and putting a BMW six-cylinder in its S-Class. It's a capitulation of pride to functionality. And thank God for it.
The Apple giant has realized what we've all known for two years: Siri has remained at the level of teletext in the age of generative artificial intelligence (AI). While we talked to ChatGPT about existential crises and writing term papers, Siri could only tell us what the weather was like in Baku. Now comes "personalization" on steroids.
The phone that knows you need a beer before you know it
The essence of this new "Apple Intelligence"The revolution is not about your phone being able to write a song. The point is that Gemini will "live multimodally" on your device. What does that mean? It means it will know. Everything.
He'll read your email saying you have a meeting at 2:00 p.m. He'll see in your calendar that you're in Krtina. He'll check the traffic data, find out that there's a traffic jam on Štajerka (because, when isn't there?), and automatically reset your alarm and send a message to the client that you'll be 15 minutes late. Without you having to lift a finger.
This is the real revolution. Not that AI draws pictures of cats in spacesuits. But that it becomes your personal secretary who you don't pay, doesn't need a snack, and doesn't get sick when you have to work overtime. That's what I've always said - AI will "multiply" our efficiency.
Are we ready for “The Master”?
Of course, privacy advocates will chime in. “Oh, Google is going to have my data!” My dears, Google already has your data. If you have Gmail, use Maps, or have ever searched the web, Google knows more about you than your mother. Apple is now just formalizing this relationship and saying, “If they’re going to spy on us, at least they should be useful to us.”
I'm more worried about something else. When the phone takes over all this "intellectual drudgery" - planning, answering, searching for information - what will we do? Will we become like the people in the movie WALL-E, fat and immobile in floating chairs? Or will we finally have time for that vaunted meditation and universal basic income that the left dreams of?
Slovenian paradox: Siri vs. Administrative unit
The most fun thing about all this is the comparison with Slovenia. On the one hand, we will have a device in our pocket that is capable of processing billions of pieces of information in a nanosecond, optimizing our schedule and making an appointment with the hairdresser. On the other hand, we will still be waiting 6 months for a dentist appointment and 435 days for a decision from the administrative unit.
Siri (with Gemini in the background) will be able to diagnose a skin rash better than the average GP with a camera in 2026, but our system will still require you to send in a physical for a check-up. Because not everything is in the system.
We have 22nd century technology in our hands and 19th century bureaucracy in the country. This dissonance will become unbearable. When you see how efficient a world can be when driven by logic and algorithm, you will find it even harder to tolerate the incompetence of the “human factor” at the counters.
Conclusion: Goodbye, nonsense
Don't be afraid of AI. Be afraid of the natural stupidity that surrounds us. If my phone finally becomes smart because of this "betrayal" by Apple and its partnership with Google, I'm first in line to upgrade.
The world is moving forward. Those who don't adopt this technology will end up like Blackberry. Or like Slovenian housing policy - irrelevant and forgotten by time.
So, hey Siri... finally tell me something smart.
