Apple has once again set new milestones in the smartphone world with the launch of the iPhone 16 Pro and iPhone 16 Pro Max. The powerful A18 Pro chip enables an exceptional user experience on many levels, especially artificial intelligence, from larger screens, advanced cameras, to extremely improved battery life. Let's take a closer look at why the iPhone 16 Pro series is a real breakthrough.
The iPhone 16 Pro has a 6.3-inch display, while the iPhone 16 Pro Max offers a 6.9-inch display, the largest display on an iPhone to date. Both models come with Super Retina OLED XDR displays that include features Always-On and ProMotion, providing ultra-smooth scrolling and vibrant visual effects. The titanium case ensures durability, but at the same time is extremely light. Additional protection is provided by the Ceramic Shield, which is twice as durable as the glass of any other smartphone.
Highlights: iPhone 16 Pro
- The A18 Pro chip, manufactured with 3-nanometer technology, provides improved performance and energy efficiency.
- The iPhone 16 Pro has a 6.3-inch Super Retina XDR OLED display, and the iPhone 16 Pro Max is the largest ever with a 6.9-inch display.
- Both screens support ProMotion technology and the Always-On feature.
- Main camera with 48 MP, aperture f/1.8 and 24 mm wide-angle lens with advanced stabilization (sensor-shift OIS).
- The 12 MP telephoto camera enables 5x optical zoom and includes 3D stabilization (sensor-shift OIS).
- 48 MP ultra-wide camera with 13 mm lens for wide-angle shots.
- TOF 3D LiDAR scanner for better depth perception and precise focusing.
- 4K video recording at 120 frames per second with Dolby Vision HDR, 10-bit HDR, ProRes and surround sound recording.
- Apple Intelligence with generative models to help with daily tasks and system integration.
- Lightweight titanium case with the thinnest bezels ever for a sleeker look and durability.
- The best battery life ever, with the iPhone 16 Pro Max leading the way.
- Available in four colors: Black, Natural Titanium, White and Desert Titanium.
- Starting price: €950 for iPhone 16 Pro and €1150 for iPhone 16 Pro Max.
A revolutionary camera system
The camera system on the iPhone 16 Pro and iPhone 16 Pro Max brings top-notch features that impress both professionals and amateur photographers. The main camera with a resolution of 48 MP, an aperture of f/1.8 and a 24 mm wide-angle lens ensures exceptional sharpness and accuracy, even in poor lighting conditions, thanks to its large sensor (1/1.28″) and advanced stabilization with sensor-shift OIS. In addition, the 12 MP telephoto camera enables 5x optical zoom without loss of quality, while three-dimensional stabilization (3D sensor-shift OIS) and dual pixel PDAF ensure accurate shots even at longer focal lengths. An ultra-wide 48MP camera with a 13mm lens enables the capture of wider perspectives, ideal for panoramic shots, while the TOF 3D LiDAR scanner improves depth perception for perfectly sharp portraits.
Video recording is even more impressive, as iPhone 16 Pro supports 4K video at various frame rates (up to 120 fps) and Dolby Vision HDR, which ensures professional quality. Advanced features such as 10-bit HDR, ProRes recording and 3D surround sound further enhance the recording experience, while the dual LED flash system and HDR for photos and panoramas enable superior results in all conditions. With all these features, the iPhone 16 Pro and Pro Max set a new standard for mobile photography and videography.
Apple Intelligence: A New Age of Artificial Intelligence Integration
One of the key innovations of the iPhone 16 Pro series is Apple Intelligence, a generative AI that improves everyday tasks and interactions. Writing tools allow you to customize the tone of your email, and you can transcribe and summarize audio notes anywhere in the system. All this takes place while ensuring user privacy, which is made possible by Private Cloud Compute technology.
Camera control and visual intelligence
Apple introduced Camera Control, an intuitive feature that allows users to better manage the advanced camera system. With the upgrade, this feature will allow users to recognize objects in the environment, such as dog breeds or restaurant opening hours.
Outstanding performance and gaming
The iPhone 16 Pro series is powered by the A18 Pro chip, manufactured in the second generation of 3-nanometer technology. This 6-core processor is the fastest in any smartphone to date and provides up to 20 % more GPU power than the previous generation. The machine-accelerated ray tracing capability brings more realistic lighting in games, while the Game Mode ensures smoother gameplay.
Sustainability and care for the environment
Apple continues its commitment to sustainability by using more than 25 % recycled materials, including 100 % recycled aluminum in the inner frame and more than 95 % recycled lithium in the battery. This is part of Apple's goal to be carbon neutral by 2030. iPhone 16 Pro and iPhone 16 Pro Max also boast vastly improved battery life, with the Pro Max offering the longest battery life of any iPhone to date. Thanks to the powerful A18 Pro chip and optimized power management in iOS 18, the two % devices are as much as 20 more energy efficient. Fast charging allows you to charge up to 50 % via cable in about 30 minutes using a 30W or higher power adapter. Wireless charging via MagSafe is also supported, now allowing up to 25W for faster and more efficient cable-free charging.
Price and availability
The iPhone 16 Pro will start at a price of around €950, while it will iPhone 16 Pro Max available for around €1150. Pre-orders will be available starting September 13th, with availability starting September 20th.
With the iPhone 16 Pro series, Apple has once again set a new standard for smartphones, combining aesthetics, performance and intelligence in one. Are you ready for the next evolution of mobile technologies?
