It's early June, and the air in Cupertino smells not of innovation but of panic — and perhaps a little of the sweat from under the designer-tailored shirts of Apple executives. This is what's happening at WWDC 2025.
If in 2023 we trembled in anticipation of a futuristic headset, and in 2024 we almost believed that Siri would finally do something smarter than turn on the alarm clock, this year's WWDC 2025 feelings… well, different. Something between “eh” and “seriously, is that it?”
Vision Pro – Still Alive, But Barely – WWDC 2025
The year 2023 was marked by Vision Pro. Today? You can buy it on eBay for the price of a good electric scooter. Apple has quietly cut production, and demand is slower than Siri asking for the weather forecast. Maybe the problem was the price. Or maybe it was that people don't want to wear a computer on their heads unless it's called Iron Man.
And Apple Intelligence – a high-sounding name, with empty content. What was supposed to be a revolution now looks more like PowerPoint a presentation that should never have been shown to the public. Siri? She still forgets what you told her two sentences ago. Apple even pulled an ad that demonstrated features that... don't exist. An own goal in its most classic form.
Court drama and European reality check – WWDC 2025
If you think the only problem is technology, think again. In 2021, a California court Apple ordered to allow links for external in-app purchases. Apple responded with — how would you say — passive-aggressive ignorance. Judge Yvonne Gonzalez Rogers wasn't impressed. So much so that she stripped the company of its right to commissions and even proposed criminal proceedings. Oops.
It's no better in Europe. Apple was fined for violating DMA rules, Fortnite has made a triumphant return to the App Store, and meanwhile President Trump is waving tariffs like Christmas ornaments to convince Tim Cook to domestically manufacture iPhones. Good luck with that.
What are you? true do we want to be at WWDC 2025?
Honestly? A little humility. There's no need for a two-minute Hollywood spectacle where Craig Federighi jumps out of a helicopter with a hairdo from a gel box. It'll be enough if Tim Cook walks up on stage, looks the developers in the eye (or at least into the camera), and says, "Sorry, we blew past." Would that be too much?
After all, the same audience last year saw a demonstration of Siri features that have never been seen before. And to be perfectly clear, Apple is not participating in Gruber's event this year for the first time since 2015. Talk Show(Incidentally, Gruber criticized Apple's AI policy this year. Coincidence? Definitely.)
Old-fashioned recipe
Everything indicates that it will Apple stayed true to his classic recipe – WWDC 2025: flashy presentations, confident phrases and ignoring the elephant in the room with the words “Apple Intelligence is half-baked” tattooed on his forehead. A new skin for the system, a new marketing trick and everything will be fine again, right?
But this time, that might not be enough. Stock prices are stagnant, lawsuits are raging, and iPhone 16 users know that “intelligence” isn’t what it used to be. Vibe? Totally off the rails.
Back to basics – WWDC 2025
But the good news? The vibe can be fixed. WWDC 2025 is the moment of truth. Developers are the heart and soul of Apple’s ecosystem. Without them, the iPhone would just be a pretty piece of glass and aluminum. If Apple really wants to enter a new era — whether it’s artificial intelligence, augmented reality, or something else — then now is the time to look in the mirror and say, “Okay, let’s do this together.” Maybe even with a bit of self-criticism.
You know, like Siri saying, “Sorry, I don’t know that yet.”
