Although Apple is keeping its new devices under wraps like they're state secrets from Area 51, rumors and leaks surrounding the iPhone 17 are getting louder. It's clear: we're getting closer to another September spectacle from Cupertino. And not just any kind of one – but one that's supposed to be the biggest step forward in iPhone history. Thinner, smarter and, of course, more expensive. The iPhone 17 is set to shake up the smartphone world, and we've rounded up everything that's currently being rumored – or that Apple hasn't yet been able to successfully deny.
iPhone 17 will be available in four versions: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and – fanfare, please – iPhone 17 Air, which was initially known by the codename “Slim”. Apple is clearly saying goodbye to the “Plus” model, which in previous years was about as popular as preloaded apps you never open.
iPhone 17 Air will occupy the middle class – between the basic and Pro models. This means a slimmer design, a slightly lower price, and enough performance to make it an ideal choice for anyone who wants something stylish but doesn't want to shell out a fortune for the Pro Max.
Release date and prices: Military Discipline
Apple remains military-grade with launch schedules. We expect a reveal September 9, 2025, pre-orders will start September 12, and the phones are expected to hit store shelves around September 19 or 20Unless, of course, another factory in China fails in the meantime.
Prices will, as always, be an interesting topic:
- iPhone 17: about $799–849
- iPhone 17 Air: around 899 dollars
- iPhone 17 Pro/Pro Max: Pro Max is supposed to start even at 1,299 dollars
Apple usually keeps prices stable, but potential new US tariffs could provide additional surprises.
Design: The thinnest iPhone ever
The biggest show brings iPhone 17 Air, which will – if rumors are to be believed – be the thinnest iPhone in history. We are talking about 5.5 to 6.25 mm thickness. For comparison: the current iPhone 16 Pro measures 8.25 mm and feels almost “rugged” next to it.
But slim design comes at a price – smaller battery (about 2,800 mAh), single 48 MP camera on the back and potential fragility that will make sitting with your phone in your back pocket almost a sports lottery. Apple is reportedly developing silicon-carbon batteries for higher energy density, and maybe Air will even get titanium frame.
The remaining models will likely retain aluminum housing, while the Pro line will remain true to prestigious materials to make it clear who is at the top of the food chain.
Display: 120Hz for everyone (finally!)
The biggest surprise for users of conventional models – all iPhone 17 will have ProMotion 120Hz LTPO OLED displaysSo: smooth scrolling across the screen will no longer be reserved only for the richer Pro cousins.
Screen sizes:
- iPhone 17 / Pro: 6.3 inches
- iPhone 17 Air: 6.6 inches
- iPhone 17 Pro Max: 6.9 inches
In addition, we expect “always-on display”, anti-reflective coatings and thinner edges – all for the illusion of a larger screen in a more compact body.
Performance: A19 and the new era of AI
Under the hood they will be iPhone 17 and Air powered by new A19 chip, while the Pro models will receive even more powerful A19 Pro, intended primarily for artificial intelligence tasks.
News:
- Wi-Fi 7 – Apple's first proprietary chip
- Apple C1 modem – exclusive to the Air model
- eSIM in more and more regions (probably not soon in our country)
The batteries will have longer battery life, but Apple is still silent on wired and wireless charging speeds. Because why rush when you can charge all night?
Camera: magazine-style photography
At the front, all models will have 24 MP camera – so finally selfies where the soul will be visible.
Pro and Pro Max they will probably get 48 MP telephoto lens with 8x optical zoom and even mechanical shutter, which will allow you to manually adjust the depth of field. Professional photographers will finally be able to say: “iPhone is good enough for the job.”
In addition, there are rumors that they will Air and Pro introduced the model “camera bar” across the entire width of the phone – a move that is quite reminiscent of the Google Pixel, but with more "Apple" elegance.
Software: iOS 26 brings “Liquid Glass”
The new iPhone 17 series will run on iOS 26, which brings the biggest visual overhaul since iOS 7. The new “Liquid Glass” interface it's translucent, rounded, and futuristic—almost as if Apple wanted to compete with fashion designers, not Android.
What's new?
- AI call filtering
- Live translations in real time
- Visual Intelligence – recognizing objects, texts, faces and probably your dog too
- New “Games” app – Apple finally admits that gamers exist
Colors and aesthetics
The color palette will be as follows:
- iPhone 17: black, white, light blue, pink
- Pro models: orange, copper and classic black and white
The Dynamic Island may undergo minor changes, perhaps the selfie camera will be relocated again – but the overall aesthetic remains: recognizable, upgraded and "botoxed".
Conclusion: elegance that no one will want to miss
iPhone 17 brings a combination of thoughtful innovation and classic Apple elegance – a thinner design, smarter chips, more powerful cameras and revamped software. It's not a revolution, but it's an update that will undoubtedly win over millions.
Will this be the most expensive iPhone ever? Almost certainly. Will Apple still break sales records? Also certainly.
After all, who would want to stick with an old iPhone when they could be holding a new one in just a few weeks?
