Audi has been teasing on social media, and Canada has inadvertently pressed “announce.” The new electric sports concept – dubbed the Audi TT Moment 2.0 – will be officially revealed ahead of the IAA Mobility show in Munich. And yes, they’re promising a production version within two years.
At Audi they call it that “a highly emotional sports car”, placed somewhere between TT and R8, this time no exhaust — all electricSlogan “strive for clarity” suggests a clean, minimalist break with today's overly ornate design. Silhouette – Audi TT Moment 2.0? Low, wide, with mid-engine proportions, even though the battery is below — true Bauhaus discipline on four wheels.
"This it is not new TT and it is not the new R8, but something in between,” emphasizes boss Gernot Döllner. Internal code TT Moment 2.0 says it all: in Ingolstadt they want to repeat the charm of the original TT from the late nineties.
Heritage: TT, Avus and the Silver Arrows
Audi's teaser didn't shy away from inspiration. It references Audi TT and on Avus quattro (1991) – “R8 before R8”, clad in polished aluminum with a demonstration W12 and promised 509 hp (374 kW), 540 Nm (398 lb‑ft), 0–60 mph ~2.9 s (0–100 km/h ~3.0 s) and ~340 km/h (211 mph)All of this was theoretical at the time, but the effect was powerful.
Even deeper into memory: Auto Union Type C/D from the thirties, compressor V16/V12, record speeds, Nuvolari and RosemeyerAudi's silver arrows they're not just history, they're DNA, which a new study is apparently rescuing from the museum into the future.
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Audi TT Moment 2.0 design: less is more (and maybe… a targa?)
The first official shadows hid the details, Canadian publication but showed the profile: a more upright, stoic mask, a very clean side line and an elegant "crossing" the roof above the B-pillar. Observers have already speculated from the cuts in the sheet metal about a possible targa trick — although for now this is just a well-founded coffee shop theory. A working hypothesis, not a fact.
Platform: PPE or 718 kinship?
Biggest guess: Will Audi share the project with the upcoming electric Porsche 718 (Boxster/Cayman)? The logic of the concern says Yesbecause niche sports projects survive more easily in tandem. If this working theory that's right, we can expect 800‑V architecture and charging in range ~270–320 kW (DC), as we already know from the Taycan — Audi numbers not yet confirmedThe Porsche 718 EV is officially delayed, so synchronizing the programs is more chess than sprint.
Cabin: better materials please (and fewer sliders)
Audi publicly admits that internal quality has slipped a bit in recent years. Ingolstadt they are promising a course correction and a return to the old path. New concept should be an indicator – better materials, better tactile feel, less “gymnastics on screens”. "Wir waren qualitative sicher schon mal besser, aber wir kommen da wieder hin," said Oscar da Silva Martins (Head of Product and Technology Communications). In translation: We used to be better, we're going back there..
Timeline and premiere: Munich as a stage
The concept reveal is announced shortly before the IAA Mobility in Munich (September 9-14), where Audi opens a new design chapter under To Massimo Frascello, former head of design at JLR. Serial version? V two years, says management. This is the car with which Audi wants to “reset” its identity.
Specifications: what we know and what we don't (yet) know
- Drive: 100 % electric (officially confirmed for concept/series). Power, torque, battery – TBA.
- Architecture and filling: probable 800‑V design, if will share technology with Porsche's 718 EV; specific kW values for Audi yet not published. Industry framework: 270–320 kW (DC) is not a utopia today.
- Dimensions: greater than TT, smaller than R8, with pronounced mid-engine proportions.
- 0–100 km/h and max: Audi engineers are silent. For context – historical Avus quattro was aimed at ~3.0 seconds and ~340 km/h (211 mph), but it was an exhibition ideal, not a series.
Why does this even matter?
Audi and Porsche have been in the spotlight for the past year thawed EV plans and admitted that the transition would take longer than they thought. That's why this car is important: not “another EV”, but halo model, which must return the brand's driven clarity and desire. There have also been cuts within the group – postponements, corrections, even abandonment of projects – so every clear sports signal counts double.
A short “fun fact” about TT
The original TT concept debuted on IAA Frankfurt 1995, and the 8N series became a design icon with its “circle and sphere” aesthetic back in 1998. Thirty years later, Audi says they “legends of yesterday, inspiration for tomorrow”The new concept is therefore more than nostalgia – it is manifesto.
Conclusion: Audi TT Moment 2.0
TT Moment 2.0 is Audi's loudest "ping" in recent years. By design heralds a new era under Frascello — fewer lines, more character. Technically is this an opportunity for the PPE/718 relationship (if it comes) to translate into light, responsive a sports car that doesn't hide behind SUVs. Marketable but this is a car that must to ignite the fire of desire, because times are too serious for lukewarm matches. They don't just promise a "beautiful render": series in two years is a commitment that TT enthusiasts will be measuring their pulse with a heart rate monitor 0–100 km/h and kilowatt instead of octanes. Prices? Too fast – but calmly count on the area to settle down between the classic TT and the former R8. As long as there are no numbers, they remain two certainties: Audi found voice and found goalNow let's convincingly take it from the garage to the road.
