On the Stari trg in Ljubljana, the Institute for the Deaf and Hard of Hearing Ljubljana (ZGN Ljubljana) has opened the book store Zebra Goes to the Moon. The date of the opening (October 28, 2016) is no coincidence, as on this day exactly 116 years have passed since the founding of ZGN Ljubljana. The shop in the heart of the old town will be dedicated to raising awareness of the skills, talents and knowledge of children and young people with special needs in the areas of hearing, speech and communication. The purpose of the bookstore-store is an ethical commitment and moral value of spreading awareness of difference and reciprocity.