Lego has built a mighty empire with the help of bricks since 1949 and is today the best-selling toy brand, even ahead of Mattel, which built its name around Barbie. The credit for the switch at the top goes to the animated Lego movie, with which Lego "outplayed" Mattel for the first time. But if Barbies and Kens are reserved for children, the age limit for Lego is drawn in the sand, so it's no wonder that the blocks are also found outside children's rooms.
