They say that for every disease a rose grows, and Ikea says that for every problem in an interpersonal relationship its product 'grows'. Ikea is known for having products with interesting names. This is no coincidence, as the founder is dyslexic. Therefore, instead of product codes, he invented a naming system to make products easier to remember. He named garden furniture after Swedish islands, gave chairs and tables male names, larger products after major Swedish places... Now Ikea turned to Google for inspiration and named the products after the most searched terms in the field of relationship problems. Each product solves the problem for which it was named.