Social networks have connected society in a completely unique way and created new digital celebrities - influencers who do not live within the framework of classic media channels such as television, radio and print. These are influencers on digital channels, the kind your grandma doesn't know and your mom doesn't understand. Are these new digital influencers really the new celebrities? For new generations, definitely. For those in between, maybe. For some, never. Basically, you have to live in their digital world so that you can feel them, that you can understand them.