Apple announced the arrival of what is probably their most important product, the iPhone 6, for the second half of 2014. Namely, the competition has already severely cut into the once exceptional pie of this pioneering product and deprived it of many users. The big Samsung with the S4 phone and "phablets" created a new trend of larger devices whose functions and usability are closer to those of tablets. At the same time, it seems that Apple fell asleep a bit.