If you thought you were getting better and better at Keynote, get ready for the next level. 2025 - The iPhone 17 Pro and Pro Max are expected to bring a twist in September 2025: less prestigious titanium, more legendary aluminum and cameras that promise a “filmic” experience – at least on paper. These are 4 features of the new iPhone 17 Pro that will definitely make you order it in September 2025. Below, we break down what is likely, what is a little less likely and where Apple is probably just testing us with marketing “spoilers”.