White towels are a symbol of cleanliness, elegance and timeless style in the bathroom. They are like a hotel luxury that we can also afford at home – until they are destroyed by time and improper maintenance. They absorb moisture, come into contact with the skin, with residues of cosmetics, make-up and detergents, and at the same time often dry in less than ideal conditions. The result? Discoloration, unpleasant odor, hardness of the material and loss of that desired softness that we have towels for in the first place.