How to wash them properly? Levis CEO Chip Bergh said at an event in May 2014 that he never washed his favorite pair of 501 Levi's jeans. He revealed in a recent interview with CNN that he hasn't washed the jeans, which are now 10 years old, even to this day. He also doesn't put them in the freezer. "It's a myth," he says, "it doesn't work." So what is the proper care for jeans and should they really never be washed?