Lionel Messi and Kobe Bryant are fierce competitors in their fields, but they found a way to compete with each other. After a very successful ad campaign last year for Turkish Airlines, which reached more than 100 million views, they thought about how to get back into the game of the most wanted on the Internet. And they came up with the idea of including the most searched word of the previous year: "selfie" or "self-portrait with a mobile phone".
