Lionel Messi and Kobe Bryant are fierce competitors in their fields, but they found a way to compete with each other. After a very successful ad campaign last year for Turkish Airlines, which reached more than 100 million views, they thought about how to get back into the game of the most wanted on the Internet. And they came up with the idea of including the most searched word of the previous year: "selfie" or "self-portrait with a mobile phone".
This is how a fun ad campaign was created, showing how Messi and Bryant take pictures of themselves in different locations around the world, and send these pictures to each other. Of course, the destination to which Turkish Airlines flies is included. The slogan of the campaign is "expand your world", so we can follow Messi with a cute monkey in Thailand, in front of a cathedral in Moscow and diving in the Maldives, but Bryant answers from the Great Wall of China, stalking a shark in South Africa and befriending a lion.
Let us remind you that in the previous ad, the two stars performed all possible tricks on the plane in order to appear the most "cool" in front of the child on the plane. In the end, the flight attendant wins, offering the child an ice cream. Such entertaining ad campaigns are always welcome and we hope that the adventures of football virtuoso Lionel Messi and NBA All-Star champion Kobe Bryant will continue next year.
