AX VISIO: The Swarovski x Marc Newson collaboration is a technological gem that brings you closer to nature than ever before

Have you ever wished your binoculars could not only bring you closer to nature, but also tell you exactly what you're looking at? Well, thanks to Swarovski Optik and Marc Newson, this dream technology is no longer just a dream. Introducing AX VISIO – the world's first AI binocularsu, revealed at CES 2024.

In a world where technology is constantly blurring the lines between the real and the digital, AX VISIO opens a new chapter in the observation of nature. Using Swarovski Swarovision analog optics and an advanced AI system, these binoculars can independently identify and name birds and other types of wildlife.

What if we told you that's not all? AX VISIO binoculars they are also equipped with photo and recording capabilities, allowing users to save their observations. This data can then be instantly managed and shared via a connected smartphone and a dedicated app SWAROVSKI OPTIK Outdoor. The application also includes the "Shared Discoveries" function, which allows other users to direct you to the observed object with the help of arrow markings on the screen.

To develop and create AX VISIO is Swarovski Optik together with Marc Newson put in about five years of effort. Marc Newson, who has already worked with Swarovski Optik on their project CL Curio, has retained its modern look and intuitive use even with AX VISIO. The binoculars are not only visually appealing, but also ergonomically designed for easy handling.

Andreas Gerk, chief technology and operations officer at SWAROVSKI OPTIC, explains that analog components such as optics and housing meet SWAROVSKI OPTIK's sustainable quality standards. Digital features are regularly updated and improved with system updates.

The open API allows third-party developers to add new functionality to AX VISIO, with the goal of fostering an innovative system that is constantly evolving and efficiently meeting users' needs for improved vision and more information.

AX Visio will be available for purchase from February 1, 2024 in select stores and online. This technological gem is not only a testament to the innovation and commitment of Swarovski Optik and Marc Newson to explore new frontiers in nature observation, but is also an opportunity for each of us to experience the world of wild animals in a whole new way.

With Swarovski and Marc Newson at the helm, AX VISIO opens new doors to the world of technology and nature. They are more than just binoculars; they are a window into a world where technology and natural beauty go hand in hand. Get ready for your next birding or wildlife viewing to become an interactive, educational and above all, magical experience.