A social stigma clings to chewing gum like it clings to the bottom of a school desk. Like a bench. They are a topic about etiquette that has been chewed over a hundred times, and until now has always given the same conclusion. Chewing gum leaves a bad impression on the public. Beldent, the manufacturer of these sweets, put this common belief to the lie with the "Almost identical" experiment and washed away the shameful stain from them.
Beldent is with to five pairs of identical twins conducted an interesting social experiment at the Museum of Contemporary Art in Buenos Aires, which was carried out on the spot 482 'court testers'. In front of the participant sat a pair that looked like an egg to an egg, but matched not only 'generically', i.e. in appearance, but also in dress, hairstyle and mood, with the difference that only one twin was also chewing. Visual contact was enhanced by asking the following questions: Which of the twins do you think is more friendly? Which of them would give you a raise in the role of boss? Who do you think has a better sex life?
Final outcome art installations surprised many people, because 73% of the participants the 'ruminant' made better impression like those with a serious expression. So is it time to brush up on the etiquette book and stop throwing gum in our teeth? Watch the video and us on our Facebook pages trust on the chigumi, sorry, whose you are the party?
Read more: A new trend – functional chewing gums
