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Before and After: Retouching in the Fashion Industry

Retouching is a hot topic, as most brands want their products to be promoted in combination with the perfect faces and bodies of young models. But since they're dealing with actual people, the gap between desire and reality is mostly filled by Photoshop. Watch videos of photoshopped models that will amaze you.

Consumers often emphasize that they want "real women" in campaigns, but they are also the first to find fault.


Therefore, brands still resort to retouching programs too often, because they want their products to be presented next to ideal women.

For all those who are interested in how fascinating the face reshaping process looks like in reality, we found some interesting videos in which already beautiful girls become "perfect women".

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